Amsale's love of fashion began as a young girl growing up in Ethiopia. However, Amsale never considered becoming a designer: "In Ethiopia there were no fashion designers. I never knew that designing beautiful clothes was a profession to which one could aspire."
Amsale left Boston, enrolled in New York's Fashion Institute of Technology and began her career as a design assistant for Harve Bernard upon graduation. Two years later, Amsale launched her custom bridal-gown business with her "forever modern" approach to sophisticated design.
Amsale's design philosophy has redefined the perception of the timeless wedding gown. Her innovative twists to time honored hallmarks of the traditional wedding gown—reintroducing "illusion design," modern updates of the traditional bustle, and tasteful color accents including the now-famous "blue sash" gown—have become so popular among prospective brides that they have been recognized as modern classics.Amsale left Boston, enrolled in New York's Fashion Institute of Technology and began her career as a design assistant for Harve Bernard upon graduation. Two years later, Amsale launched her custom bridal-gown business with her "forever modern" approach to sophisticated design.
Amsale's design philosophy has redefined the perception of the timeless wedding gown. Her innovative twists to time honored hallmarks of the traditional wedding gown—reintroducing "illusion design," modern updates of the traditional bustle, and tasteful color accents including the now-famous "blue sash" gown—have become so popular among prospective brides that they have been recognized as modern classics.Amsale left Boston, enrolled in New York's Fashion Institute of Technology and began her career as a design assistant for Harve Bernard upon graduation. Two years later, Amsale launched her custom bridal-gown business with her "forever modern" approach to sophisticated design.
Her gowns are effortless, chic and F-I-E-R-C-E!
www.amsale.com
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